The Biggest Event in Exterior Cleaning History
Education, networking, live demos, and the biggest tradeshow floor we've ever built.
ROUND ROCK | AUSTIN, TX
FEBRUARY 4 - 6, 2027
Built for Professionals. Packed With Purpose.
One Week. Two Associations. An Entire Industry Transformed.
Two founding associations. One legendary state. The biggest exterior cleaning convention ever assembled — right here in Texas, where it all began. PWNA and IWCA were both born in this great state, and there's no better place to mark this moment than by coming back home and doing it bigger than ever before.
We're talking top-tier education, live demos, vendor showcases, and the kind of peer connections you can't find anywhere else in this industry. Bring your A-game to the floor — then bring your family to Kalahari, where an indoor waterpark and a full resort experience make this the easiest "yes" you'll say all year.
Rooted in Texas. Ready for What's Next.
Window Cleaning Professionals
You know the trade inside and out — but running a window cleaning business is a different challenge entirely. IWCA sessions are built to sharpen both.
Whether you're working residential routes, commercial accounts, or high-rise facades, you'll find expert-led programming designed for where you are and focused on where you want to go. Safety, efficiency, estimating, customer retention, and route optimization — every session is packed with practical takeaways you can put to work the moment you're back home.
Who Should Attend:
Window cleaning professionals at every level — from solo operators to commercial crews — who want to sharpen their skills, raise their safety standards, and grow a business that lasts.
What's Waiting for You:
- Rope Descent Systems and fall protection: current standards and best practices
- Water-fed pole systems, pure water technology, and tool selection
- Commercial estimating — bid with confidence
- Building a residential route that actually runs itself
- Customer service systems that create retention and referrals
- IWCA safety certification training
- High-rise and specialty glass sessions
- Vendor floor access: the newest tools, chemicals, and equipment in the industry
Power Washing Professionals
You've earned your calluses. You've navigated the tough jobs, the difficult customers, and the days that tested every ounce of your grit. Now it's time to learn from the best operators in the business.
PWNA sessions are purpose-built for power washing and soft washing professionals serious about growing their craft and scaling their company. Chemical applications, equipment, compliance, pricing, and crew management — every session is packed with practical takeaways you can put to work the moment you're back home.
Who Should Attend:
Owner-operators, crew leads, and business owners in the power washing, pressure washing, and soft washing space who want more — more knowledge, more confidence, more revenue.
What's Waiting for You:
- Soft washing chemistry and application techniques
- Equipment selection, maintenance, and troubleshooting
- Pricing for profit — stop leaving money on the table
- Surface-specific best practices: roofs, concrete, wood, stucco, and more
- Business systems, crew management, and scaling smart
- PWNA certification sessions and recertification opportunities
- Hands-on demos with the latest industry equipment
- Open Q&A with PWNA Board members and certified specialists
Kalahari Resorts & Conventions — Round Rock, Texas
ELEVATE 2027 is happening inside America's largest indoor waterpark resort.
The idea behind Kalahari is simple: everything you need, all under one roof. From the moment you arrive, you're not juggling a hotel, a conference center, and a dinner reservation across town. You're living inside the event.
And when the sessions wrap, the fun is already there waiting for you.
- 223,000 sq ft Indoor Waterpark — slides, rides, and pools year-round, no matter the weather
- Summer Savannah Outdoor Waterpark — open-air fun when the Texas sun is calling
- Tom Foolery's Adventure Park — mini golf, go-karts, arcade games, and more
- Spa Kalahari — massages, facials, and full salon services to decompress after a big day
- Full Fitness Center — keep the routine going without leaving the property
- Redd's Piano Bar — live entertainment and great drinks every night
- Double Cut Steakhouse — a proper sit-down dinner worth looking forward to
Getting there is easy too — Kalahari Round Rock is just 30 minutes from Austin-Bergstrom International Airport, with Houston, Dallas-Fort Worth, and San Antonio all within a few hours' drive.
Come for the convention. Stay for everything else.
Everything You Need. All in One Week
Education Sessions
Learn From the Best in the Business
Curated programming across both tracks — no fluff, no filler. Beginner-friendly and advanced sessions running in parallel so you learn at the right level.
Vendor Expo Floor
Where Products Meet the Pros Who Use Them
Meet the suppliers, manufacturers, and service providers driving the industry forward. Compare products, watch live demos, and talk directly to the people behind the brands you rely on.
Certification Opportunities
Come for the Convention. Leave With Proof
Use your time in Texas to earn or renew certifications through PWNA and IWCA. Come for the convention, leave with credentials.
Networking Events
Your Next Business Relationship Is Already Here
Structured and informal networking built into the schedule — because the best conversations happen when the right people are in the same room.
The Brands Driving the Industry Forward
Two founding associations. One legendary state. The biggest exterior cleaning convention ever assembled — right here in Texas, where it all began. PWNA and IWCA were both born in this great state, and there's no better place to mark this moment than by coming back home and doing it bigger than ever before.
We're talking top-tier education, live demos, vendor showcases, and the kind of peer connections you can't find anywhere else in this industry. Bring your A-game to the floor — then bring your family to Kalahari, where an indoor waterpark and a full resort experience make this the easiest "yes" you'll say all year.
Your ELEVATE Questions, Answered
Planning your ELEVATE experience should be the easy part. Below you'll find quick answers to the questions we hear most — covering everything from registration and hotel booking to what's included and how to make the most of your time in Round Rock. When in doubt, just ask.
Do I have to choose one track or can I attend sessions from both?
You'll register under your primary track — either PWNA or IWCA — but select joint sessions and some cross-track programming will be open to all attendees. Check the full schedule for details on which sessions are open to everyone.
Is this event right for me if I'm just starting out?
Absolutely. Both tracks include sessions designed for newer operators alongside advanced content for seasoned professionals. You'll find your level and get tremendous value regardless of where you are in your journey.
Can I bring my crew or employees?
Yes, and we'd encourage it. Group registration discounts are available. Training your team alongside yourself is one of the highest-leverage investments you can make. Contact us for group pricing.
What vendors and suppliers will be at the expo?
The vendor floor will include chemical manufacturers, equipment suppliers, soft goods brands, business software providers, and more. A full exhibitor list will be published closer to the event date.
Explore the Tradeshow Floor
The Elevate tradeshow floor is where you get your hands on the latest equipment, chemicals, and technology shaping the exterior cleaning industry — all under one roof. Talk directly with the brands you already use and discover the ones you haven't tried yet. Whether you're looking to upgrade your rig, dial in your chemical program, or find a new business tool that actually works in the field, this is where those conversations happen.
REVIEW SECTION - Looking for TEstimonials we can add from previous event
"The certification sessions alone were worth the trip. Add in the networking and the vendor floor, and it's the best ROI I've gotten from any industry event."
Sarah Mitchell • Gleaming WIndows
"The certification sessions alone were worth the trip. Add in the networking and the vendor floor, and it's the best ROI I've gotten from any industry event."
Sarah Mitchell • Gleaming WIndows
"The certification sessions alone were worth the trip. Add in the networking and the vendor floor, and it's the best ROI I've gotten from any industry event."
Sarah Mitchell • Gleaming WIndows
"The certification sessions alone were worth the trip. Add in the networking and the vendor floor, and it's the best ROI I've gotten from any industry event."
Sarah Mitchell • Gleaming WIndows
"The certification sessions alone were worth the trip. Add in the networking and the vendor floor, and it's the best ROI I've gotten from any industry event."
Sarah Mitchell • Gleaming WIndows
"The certification sessions alone were worth the trip. Add in the networking and the vendor floor, and it's the best ROI I've gotten from any industry event."
Sarah Mitchell • Gleaming WIndows
"The certification sessions alone were worth the trip. Add in the networking and the vendor floor, and it's the best ROI I've gotten from any industry event."
Sarah Mitchell • Gleaming WIndows
"The certification sessions alone were worth the trip. Add in the networking and the vendor floor, and it's the best ROI I've gotten from any industry event."
Sarah Mitchell • Gleaming WIndows
